Position

Social Media Strategist (Tarrytown, NY)

Department:

Marketing

Reports to:

Digital Marketing Manager

Job Description:

The Social Media Strategist will report to the Digital Marketing Manager and, under the direction and guidance of the Manager, will plan and execute social media and related campaigns for several of Prestige’s consumer healthcare products.

Specifically:

  • Develop the communication strategy and creative calendar for each of his/her assigned brands.
  • Interface with creative development resources to produce copy and images for social media posts including but not limited to internal resources, agency partners and User Generated Content (UGC).
  • Interface with paid social media service to allocate and optimize media spend against social activities.
  • Work with Brand Managers and Legal/Regulatory department to approve and schedule social posts for Facebook, Instagram, etc.
  • Acknowledge and respond to comments or questions on Prestige Brands’ owned social media profiles while adhering to company, FDA, and FTC guidelines.
  • Engage with consumers on owned channels (i.e. corporate websites, branded social profiles) and not owned channels (product reviews, social media posts).
  • Plan and execute Influencer Marketing and Content Marketing campaigns.
  • Research online product ratings and reviews; posting responses in appropriate situations.

Qualifications

Education:

Bachelor's Degree in Marketing, Communications, Technology, or related field.

Experience:

  • 2+ years social media community management at an agency, brand marketer, or marketing services provider.

Required Knowledge:

  • Strong knowledge of US digital marketing platforms and technologies
  • Strong knowledge of digital media planning parameters and measurement criteria
  • Strong knowledge of Sprinklr or equivalent social management systems
  • Strong knowledge of copywriting for digital platforms (i.e. Facebook, Twitter)
  • Excellent math skills and attention to detail
  • Working knowledge of image production (i.e. PhotoShop)

Additional Comments:

  • Members of the digital marketing team are expected to take on an entrepreneurial role in developing the department and its capabilities. Applicants must be willing to take on any/all relevant tasks in which their abilities may benefit the company.

 

Prestige is an Equal Opportunity Employer

Search Firm Representatives - Please read carefully:

PRESTIGE BRANDS does not accept unsolicited assistance from search firms. Please, no phone calls or emails. All resumes sent by search firms to any employee at Prestige Brands via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Prestige Brands. No fee will be paid in the event the candidate is hired by Prestige Brands as a result of the referral or through other means. Thank you for your cooperation.