This position is an integral part of our fast paced, small and entrepreneurial marketing team and is responsible for managing one or more of our iconic over-the-counter healthcare brands.
Here's what you'll be doing...
- Brand plan development and P&L management - develop a plan that achieves company P/L targets. That means advertising, programs, promotions, research and collaboration with agencies/vendors and internal resources to drive superior market results.
- Program management and execution - the day-to-day logistics of the brand programs. Timeline management, budget, and program analysis.
- New product development – use consumer-driven insights to drive long-term growth of the brands, profitable marketing initiatives and product innovations. Develop the selling proposition and sufficient retail launch support plans.
- Market analysis - pull together consumption-based data analysis, market trends and dynamics for your brands. Identify opportunities in markets where there are unmet needs.
- Sales support – provide sales organization with materials for retailer presentations; work closely with category managers.
EDUCATION/CERTIFICATION: Bachelor’s degree and MBA in Marketing, or equivalent work experience in lieu of MBA, plus 2+ years of related work experience. We want someone who knows and understands sales and merchandising standards, competitive positioning, and the OTC or packaged goods industry.
Travel: 5% and ability to travel via car, plane, rail. Possession of valid driver's license and credit card, or able to qualify for company credit card.
What's in it for you? We breathe new life into iconic brands finding creative ways to market our widespread portfolio of products; work that is fascinating and challenging. We have top notch health/welfare benefits with options to suit your needs, FSA or HSA savings plans too. We provide a solid company match on your 401(k) contribution that vests100% immediately and have a consistent record of paying good bonuses. We provide time off benefits to help you better manage your work and family obligations, including half-day Fridays from May to September. We have free parking and easy access from all Westchester highways and trains. Our employees organize company outings 4+ times a year. We have our own in-house well-equipped gym with showers and towels… available all day. We brew fresh coffee & tea all day, and serve breakfast once a month. We conduct quarterly employee meetings to provide business updates. We encourage volunteerism and on our December Day of Caring, we run in multiple directions to assist with several charities locally. But most of all, we care for, trust and support each other so that we all succeed together.